De Luca & Partners’ new ad campaign is live! The creative side of the campaign was developed to reiterate with a bit of irony and a light tone the mission that for 40 years has been characterising our office, which has become a reference point in the labour law sector for national and international companies belonging to every sector and seeking support in the ordinary management of the business, in reorganisations, restructuring and M&A transactions, even across the borders.
From 22 May 2017 the media plan will be launched on the main national newspapers. In addition, a web banner campaign has been planned for publication on the main websites of the sector.
“For our first advertising campaign, we decided to focus on the distinguishing characteristics of our law firm”, explained Vittorio De Luca, Managing Partner of De Luca & Partners. “Our choice of specialising solely in labour law is strategic, since it allows us to focus and provide the knowledge and independence that the market has appreciated in us for more than 40 years. ‘Thinking only about work’ for us means also to invest in sharing: sharing of previous case experience and the know-how of the partners and professionals working in cooperation with our law firm, at the service of our corporate clients. For this reason, since opening the doors of our law firm, we have been working with our clients and with the institutional stakeholders to promote continuous training also through networking opportunities so as to share knowledge, experience and best practice in our sector”.